Hace unos meses, Blizzard decidió cargarse la marca de Battle.net que llevaba usando para sus servicios en línea durante 20 años, desde el primer Diablo. Eliminar de un plumazo un nombre tan mítico ya era polémico de por sí, pero en un alarde de falta de imaginación, lo hicieron para ponerle de nombre Blizzard a secas, dando lugar a la Aplicación de Blizzard.
El cambio no gustó y la recepción fue horrible así que ahora, casi un año después, Blizzard ha reconocido que fue un error. Para remendarlo, a partir de ahora el logo llevará Battle.net debajo y la compañía de Irvine se referirá a la plataforma como Blizzard Battle.net.
When we announced that we’d be transitioning away from the Battle.net name for our online-gaming service, we suspected that the shift would be challenging. We understood that Battle.net stood for something special—it represents years of shared history and enjoyment, community and friendship, for all of us and our players.
Battle.net is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too.
Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting “Blizzard” to “Battle.net” in our logo for the service and in general when we refer to it in print: Blizzard Battle.net.
We appreciate your feedback and look forward to many more years of bringing players together online.
Thanks,
Blizzard Entertainment
