The retailer recently sat down with investment company R.W. Baird to talk about the games industry’s present and future, and Baird analyst Colin Sebastian revealed that the brick-and-mortar chain wants to find ways to give customers more value when they preorder games. GameStop often offers special items and downloadable content when customers reserve big-name releases like Watch Dogs or Call of Duty, and that’s one of the reasons (along with its trade-in and rewards programs) that are helping it gain record market share for software sales on Xbox One and PlayStation 4. In an effort to deliver more attractive exclusives in the future, the company has confirmed to GamesBeat that it is looking to get involved early in the development process of big games — something it does not do now.
“[GamesStop] indicated that software publishers are more enthusiastic about partnering with it,” Sebastian wrote in his note to investors. “For example, by offering exclusive content on each major game release, and longer term, future models may include GameStop offering exclusive gameplay.”
RPV: La famosa cadena especializada siempre ofrece goodies en sus preorders pero quieren ir más allá, involucrándose en las primeras fases del desarrollo de un título para crear contenido exclusivo que solo se pueda conseguir comprando dicho juego a través de ellos (muy presentes en EEUU).
http://venturebeat.com/2014/07/07/gamestop-getting-involved-with-games-development/
