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Sept. 24, 2009 01:46 UTC
Wii at $199.99 Beginning Sept. 27

World of Nintendo Events, Key Software Releases Further Demonstrate System’s Incomparable Value

NOTE: Multimedia available here

REDMOND, Wash.--(BUSINESS WIRE)-- Beginning Sunday, Sept. 27, the world’s most popular home video game system gets even more appealing. On that day, Nintendo’s suggested retail price for its record-setting Wii™ drops by $50 to $199.99. The new $199.99 Wii price point delivers the full iconic Wii gaming experience, including the motion-sensing Wii Remote™ controller, Nunchuk™ controller and Wii Sports™ software, and furthers Nintendo’s mission to expand the gaming universe by making video games accessible to more and more consumers.

Wii ownership also opens an avenue for players to the industry’s most diverse and unique collection of home console games. Key upcoming releases include Wii Fit™ Plus, launching on Oct. 4, and the first truly multiplayer Mario™ title ever, New Super Mario Bros.™ Wii.

Both new and veteran players in America can jump into this new Mario action when it arrives on Nov. 15.

And beginning Oct. 2, consumers in select cities will have a new, convenient way to decide which Nintendo adventure to tackle next. On that day, a novel series of sampling events called “World of Nintendo” kicks off in Long Beach, Calif.

“Wii has reached more video game players than any game system before because it attracts everyone—both men and women, and people of all ages,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “Our research shows there are 50 million Americans thinking about becoming gamers, and this more affordable price point and our vast array of new software mean many of them can now make the leap and find experiences that appeal to them, whatever their tastes or level of gaming experience.”

The inherent social nature of Wii is fully demonstrated in a groundbreaking way with New Super Mario Bros. Wii, the first Mario game ever to allow four players to take part in the action at the same time. That same dynamic is propelling the enthusiastic response for Wii Sports Resort™, while the release of Wii Fit Plus includes everything you love about Wii Fit™, along with new multiplayer elements and the ability to customize workouts to fit individual needs.

See below for full details on the World of Nintendo events that are scheduled to take place in Long Beach, Philadelphia and New York throughout the month of October.

Remember that Wii features parental controls that let adults manage the content their children can access. For more information about this and other Wii features, visit Wii.com.

For more information about New Super Mario Bros. Wii, visit www.MarioBrosWii.com.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™, Nintendo DS™ and Nintendo DSi™ systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.1 billion video games and more than 526 million hardware units globally, including the current-generation Wii, Nintendo DS and Nintendo DSi, as well as the Game Boy™, Game Boy Advance, Super NES™, Nintendo 64™ and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s